I really believe many businesses are in "hunker down" mode right now, and rightfully so.
Holding on to cash and maintaining what little credit lines you have is essential as this economy heads south.
However, I believe you can also fall off the map by being too cautious. If you cut out all advertising, how will new customers find you? If you do not have a flexible service offering with regard to price and availability, how will you capture your market that is cutting back on spending?
We do great word of mouth advertising, and that is a direct result from our love of teaching and what we have to offer that other studios do not. We have great internet presence with top google ranking for our city in all guitar/bass/drum/teacher/lessons categories.
From that, you would think we could pull ad money back, right? I don't know. Or, let's say, I don't know enough to trust doing it. I've got a few targeted ads scheduled to run DEC/JAN to capture what Christmas spending we can. From past experience with this medium, I think we'll recover cost and make a profit, which is what it is all about right?
So, unless you're squeezing every nickle just to make rent, let loose will a little coin to get some ads going, no matter how small.
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3 comments:
good opinion.thanks for your share.
good luck,my friend.
I think you're right, everyone is holding back nowadays. I have a handful of clients who are just waiting longer than usual in making marketing decisions.
Good find on Entrecard, gonna watch your blog!
Hey Jason,
As you said at the end of your 'llooong post', I really liked what I read. And I read this and two {or three?} previous posts as well. What appealed to me, I think, is your straight-out-of-heart plain record of every emotion & thought of yours. And it has the tinge of humor as well! Boy, small business is tough and those who know how to stay afloat in trying times, make it far. And you seem to have taken the hardening in your stride with your formulae. Glad you are progressing. And glad we have a blog from an 'explorer'. Happy blogging & business.
Have Great Day & Take Care.
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