Thursday, November 20, 2008

Times is tough, yes they are...

I really believe many businesses are in "hunker down" mode right now, and rightfully so.

Holding on to cash and maintaining what little credit lines you have is essential as this economy heads south.

However, I believe you can also fall off the map by being too cautious. If you cut out all advertising, how will new customers find you? If you do not have a flexible service offering with regard to price and availability, how will you capture your market that is cutting back on spending?

We do great word of mouth advertising, and that is a direct result from our love of teaching and what we have to offer that other studios do not. We have great internet presence with top google ranking for our city in all guitar/bass/drum/teacher/lessons categories.

From that, you would think we could pull ad money back, right? I don't know. Or, let's say, I don't know enough to trust doing it. I've got a few targeted ads scheduled to run DEC/JAN to capture what Christmas spending we can. From past experience with this medium, I think we'll recover cost and make a profit, which is what it is all about right?

So, unless you're squeezing every nickle just to make rent, let loose will a little coin to get some ads going, no matter how small.