Wednesday, August 6, 2008

Saving money in your business...

When I was with at&t (then SBC), the 90's were great years. We had I believe three stock splits in the decade.

Then came 2000 and 9/11 and the economy and budget controls. One I remember clearly was the decree to turn off you monitor at the end of the day when you went home.

This was a time with it was dejour to have your screen saver running so that you could show everyone your own identity. People had the line screen saver, pics of their kids in a slide show, aquariums, etc.

Well, there was some grumbling about "having to do this stupid chore". The company explained their position by saying one monitor makes no difference. But multiply that by 400,000 and we stand to save millions of dollars in energy bills every year.

Made sense.

Now, in a small business, you're lucky to have more than one monitor. :)

So you will have to look for other ways to save money.

Here are several ways I found during the past three months in dealing with my pending move...

  1. Negotiate Everything - On my building sign, I had six bids. One company gave me a $9000 bid for the same sign that everyone else was bidding $4500 - $6000. The only difference is that his was LED rather than NEON. It will save energy and cost less to maintain. I dismissed it without a thought because it was double everyone else, regardless of being LED. This guy came back and asked if he could take another shot at it and incorporate a guitar element into the sign. He said that he had worked with the property management company several times and thought he could pull it off (they have a no-anything but letters clause in the lease). Long story short, they would not allow the guitar. But, to get my business we started negotiating again and I ended up getting the LED sign that he originally bid at $9000 for $4500 installed. To get there, I gave him my business for my other sign requirements (i.e. door lettering, street signage, etc.)
  2. Do it yourself - I just don't get the construction business. I thought with the housing crunch and construction labor job losses that I could find some good deals on my construction costs. No way brother. Every bid was 40-50% higher than I anticipated. So to save money, I figured out what the contractor needed to do (framing/drywall/power) and what I could do myself (painting/covace/doors/etc). By breaking a sweat and calling in some favors from friends that had tools that I needed, I was able to save several thousands on the job. Look for things you can do yourself, rather than paying someone to do them. Learn how to design your own ad proof, wash your own windows, learn how to code/design your website rather than paying someone to do it. These are a few ways to do things yourself.
  3. Ask for lower rates - my phone bill was not making me happy. Working at the company, I know that there is no difference between residential and business in how dial tone, DSL and side services like call waiting get to your location. Sure, they try to offer better service on the back end if you have trouble. However, things work so well that you rarely have to use the Business Support centers. When calling to move my service, I asked specifically if I was getting the best prices on each service I had. In the end, I dropped some services (because I don't use them) and on three services, actually got a better deal on the month to month rates. The bottom line is most companies will likely not give you a better rate, even if they're offering it, because you "seem to be fine" with the old rate by not questioning it. I ended up saving nearly $20 a month on my bills by asking for better prices.

So there you go, put a little work into finding ways to save your business money and you will find them!

Best of luck to you!

3 comments:

Anonymous said...

Jason,

All business owners have to save money however they can these days or pass on price increases to customers.

When customers are also looking to save money, I wouldn't recommend price increases.

I recently wrote a post about business profitability goals at
http://www.strategicmarketsegmentation.com/blog/market-segmentation-and-your-business-profitability-goal.

It covers several ways for businesses to save money.

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Becki said...

Great advice. The worst anyone can say when you ask for something is, "No."